The Shirley of Hollywood lingerie brand is famous for it's exquisite corsets, find lingerie, including a large bridal selection. They have established representatives in many European countries, and now they are entering the Asian market.

Shirley of Hollywood has launched Shirley Asia. Which means they are completely catering to the Asian clientele. This new extension of Shirley includes a catalog, featuring mostly Asian models.According to Roy Schlohbohm, they have selected the best selling items form their collection and re-designed each item to fit the Asian figure. Shirley will open a distribution center in Ho Chi Minh City to service the entire Asian market.

We wish them all the luck in their new lingerie business venture.