It was great to see one of our suppliers on TV. Shirley of Hollywood was shown on the history channel. We were able to see the factory the owners and their employees, and of course Mara Susskind, the designer of their beautiful lingerie. They have been in the corset and lingerie business for 60 years. They showed how underwear has gone through fantastic changes in the last 100 years. New technologies make it possible.

Of course, the shoe featured other modern marvels, exercise bras with built in heartbeat monitor. Electronic sensors integrated into the fabric.

Performance underwear that keeps you dry during exercising. Under garments designed with moisture transport properties that will keep you dry and comfortable, no matter how much you sweat. Flame resistant underwear for fireman, and shirts with cooling panels for car racers and other novelties.

Socks have also undergone revolutionary changes. Silver particles built into the socks, with odor and bacteria eating properties. Healthy socks, made of fibers, that increase blood flow in your feet. Socks that last over 10'000 wash cycles, and many more interesting facts about the lingerie and underwear industry. How new knowledge and technologies are used in the clothing sector.