Hustler Lingerie's new line includes satin boxer shorts, men's briefs, including thongs, all of them with Hustler logo elastic band. High quality men's underwear. They market their men's underwear, using female lingerie models to present and showcase their men's lingerie. According to Hustler "Dudes don't want to see other dudes in underwear".

We are sure that many women, and even men disagree, they would love to see cute male models in boxer shorts, briefs, or thongs. But however Hustler presents the new lingerie line, it will sure be exceptional, as everything else they have done so far. It will for sure not be mainstream, and we will have just as much success selling the men's lingerie, as we do, selling the women's Hustler panties.